Category: Channel News

No, all offline conversions driven to each store will be summed in the “Total conversion” column. The system prioritizes channels it predicts will deliver the best performance. If there are no evident issues, it’s likely that Performance Max is prioritizing channels offering a higher return-on-investment (ROI) at that moment. All conversions reported in your Performance…

Knowing if those brand promises are being delivered by your front-line staff, e-commerce platforms, and contact centres, is a constant challenge. Real people going to real places, to deliver real impact … driving real performance improvement. Contact our Ipsos’ Channel Performance experts to SIZE, MEASURE, and DRIVE improved performance across your channels. In an increasingly…