AMIRI Sneaker Store Amiri Bones Hoodie

AMIRI: A Complete Guide to Everything the House Makes in 2026

Hand-finished denim, skeleton-appliqué sneakers and thick graphic jersey are the starting points of AMIRI, a Los Angeles luxury house. Paris stages two of its shows a year, but the company is American, with an American design studio. The identity hangs on a single idea: jeans are dismantled and then rebuilt in plain view with leather, bandana print or jacquard. The searches that send readers here are very different. A search for amiri clothing is aimed at the house, amiri jeans at the denim, amiri hoodie at the fleece and amiri men at the menswear it started with. This guide presents the documented version and flags the claims that do not survive checking.

The founder, and what is actually documented

Mike Amiri, an American designer of Iranian background, continues as the founder and creative director. His CFDA profile and the brand’s about page carry one phrase: he began hand-crafting unique stage pieces for legendary Los Angeles performers. That is all either source asserts, so rock clients named in retail editorial are reported rather than confirmed. A press release dated 3 December 2014 allots him over ten years in luxury plus projects for Helmut Lang, J Brand and RRL, though publicity is not confirmation. The same release announced his appointment as head designer of ready-to-wear and accessories at Buscemi, which almost every profile misses. The law-school backstory has no primary source online, and his full legal name is documented nowhere either.

A founding year with two citable answers

Most sources date the label to 2014: the brand’s about page, the CFDA, its Italian minority investor and the main reference summaries. In the December 2014 press release the founding is placed in 2013 instead, in partnership with the retailer Maxfield. Since both are citable, careful writing should not quietly pick one. Put it this way and nothing breaks: the house dates itself to 2014, amiri bone runner and the earliest press release dates it to 2013. What is not disputed is the launch, an exclusive capsule sold through the Los Angeles concept store Maxfield. The release goes further still and calls Maxfield a founding partner rather than the first stockist.

Ownership, leadership and the money question

Mike Amiri is the majority owner, so the house is still run independently day to day. A minority stake was taken in 2019, on undisclosed terms, by the Italian group OTB, which is chaired by Diesel founder Renzo Rosso. The percentage is not public, so any published figure is a guess. Adrian Ward-Rees, previously in senior roles at Burberry and Dior Menswear, took the chief executive job on 1 April 2023, but it is unconfirmed whether he is still in post. The widely quoted $300 million sales line is a founder statement relayed by the press, not an audited figure. Valuation and net-worth numbers circulate with no sourcing at all and should not be repeated.

How big the retail network really is

Owned stores and wholesale doors have to be kept apart, because nothing in AMIRI coverage is mis-stated more often. The brand’s retail-locations listing shows roughly 33 boutiques, several marked as coming soon; trade reporting puts stand-alone stores at about 31 in 2026 after Milan. Wholesale works differently, with around 150 luxury accounts spread across roughly 400 points of sale and more than 160 retailers carrying the label. Much larger store counts fold those wholesale doors into owned stores and should not be repeated. The first permanent store opened on Rodeo Drive in Beverly Hills in 2020. The first permanent European store was Milan, and London came after it.

• United States: Beverly Hills, Los Angeles, Costa Mesa, Las Vegas, Dallas, Chicago, Atlanta, Miami, New York
• Europe: Milan, London, Paris, St Tropez
• Middle East and Africa: Dubai, Riyadh, Cape Town
• Asia and Latin America: Shanghai, Nanjing, Tokyo, Osaka, Nagoya, New Delhi, Mexico City

Denim, and why the house identity lives there

The label began in denim and is still anchored there, and repair is the operative verb. The jeans are hand-distressed and then rebuilt in plain sight with contrast material, so the finish reads as irregular instead of machine-uniform. In circulation the fits are MX1, Stack, Thrasher and Shotgun, plus the roomier Carpenter, Baggy and MA Fit cuts. MX2 is a real model name, yet its collection pages returned no live products when checked in 2026, which makes it archive-leaning. MX3 turns up only as a women’s Baggy MX3, a motocross hybrid without a waistband observed at $990, and not as a men’s high-destruction jean. Treatments, not fits, is what Bandana and Crystal are, applied across those cuts, so the correct forms are MX1 Bandana and Crystal Thrasher.

Footwear and the bones motif

Skel Top Low is what the house calls its signature sneaker in its own product copy. It is a leather and suede basketball silhouette on a two-tone rubber sole, with hand-cut bone appliqués, observed at $650. The Skel Court is not the same shoe: it is a canvas retro-court style with the same bones motif, high-top observed at $690. Stars Court uses that silhouette but swaps bones for star appliqués, refreshed for Pre-Spring 2026. MA-1 in this house is a sneaker observed at $799 and not a bomber jacket, while elsewhere MA-1 is the generic military bomber designation. The founder’s initials give MA, which heads MA Bar, MA Core, MA Quad, MA Fit and MA Skyline; the Ryder Boot sits at $1,090 to $1,290.

The jersey, the shirting and the outerwear

The skeleton motif that defines the sneakers runs through the soft goods too. Confirmed pieces include the Bones Oversized Hoodie, Bones Fleece Zip Hoodie, Bones Stacked Hoodie and a Bones flannel overshirt. As the plain option, the MA Core Logo Hoodie is a cotton pullover with the MA icon and core logo, called a normal fit and observed at $650. People constantly conflate the MA Core Logo Tee and the MA Bar Logo Tee, yet they are different products from different countries. Flannel is a founding pillar rather than a seasonal add-on, with the MA Quad Bleached Flannel observed at $1,290. Outerwear climbs higher again with wool and leather varsity jackets plus denim work jackets built on the same repair logic, and no flagship bomber is supported.

Where AMIRI is actually made

The country of origin varies from style to style, which makes the claim that everything is made in Los Angeles false. Made in the United States are the MX1 jean, the Stack jean and the MA Core Logo Hoodie. The MA Bar Logo Tee is specifically made in Los Angeles, which covers one product rather than the range. The MA Core Logo Tee is made in Italy, which surprises people who assume the jersey follows the denim. Vietnam makes the footwear, the Skel Top Low and the Skel Court Hi among it. A jean labelled made in Italy, or a Skel-Top labelled made in the United States, is a reason to look harder at the piece.

The observed prices, and why discounting is structural

Every figure below is an observed market listing read in 2026, not an official price list, and prices move. Treat them as bands rather than fixed points. Starting around $425 for tees, the range moves through core jeans at roughly $750 to $1,100, hoodies from about $650 into the $900s, and sneakers clustered between $620 and $800. Varsity jackets and other worked outerwear climb to $1,800 to $2,300 and above at list. Discounting is structural, not exceptional: in-season reductions of 40 to 70 percent show up at authorised multi-brand retailers and off-price channels. That sale floor caps what the secondary market will pay, which is why resale on standard pieces sits below retail.

The claims to handle with caution

A surprising share of published AMIRI copy recycles the same errors. The founding year gets presented as settled although two sources disagree, store counts are inflated because wholesale doors are folded into owned boutiques, and revenue is quoted as audited when it is really a founder statement. A tiered MX ladder, each number meaning heavier destruction, is the most persistent product invention here, and it reads as search-optimised filler. Treatments get promoted to fits, footwear names get merged, and the MA-1 sneaker gets described as a jacket. Finally, there is no official outlet, online or physical. A July 2021 federal complaint carries the company’s statement that it does not have an AMIRI outlet store and has never authorised any person or business to operate one.

1. Check whether any store count refers to owned boutiques or to wholesale doors.
2. Treat named rock clients as secondary-press reports, not brand claims.
3. Bandana and Crystal are treatments; MX1, Stack, Thrasher and Shotgun are fits.
4. Because origin varies by style, confirm it on the label.
5. Any resale offer should be measured against authorised sale prices.